“Starting a business is a huge amount of hard work. You better enjoy it”
Professor Goodluck UrassaFOUNDER & CHAIRMAN
Professor Urassa, the Founder and Chairman of EFL, has renowned expertise and experience in the areas of microfinance, entrepreneurship, business management and organizational development. Urassa has had held several senior positions in different companies and institutions, for instance, as the Managing Director of EFL Construction and General Supplies Limited, Director of the Institute of Management and Entrepreneurship Development (IMED), Associate Professor, University of Dar es Salaam Business School (UDBS), Deputy Director, University of Dar es Salaam Entrepreneurship Centre and Coordinator of the Centre for Policy Research and Advocacy, University of Dar es Salaam.
- Business management
- Strategy
- Marketing
- Microfinance provisioning
- Entrepreneurship
- Public policy
- PhD in Entrepreneurship
- Masters of Business Administration
- Bachelor of Commerce in Marketing
He has initiated and supported several entrepreneurial and innovative enterprises and is currently working as a coach and practicing entrepreneur in several economic sectors. As a founder of EFL, Professor Urassa and other shareholders have been able to transform the company from practically nothing into a successful and growing medium – scale financial institution. His long-term vision is to establish a large financial institution that will provide private sector and all its stakeholders with reliable and dependable financial solutions. Urassa holds a PhD in marketing and entrepreneurship, and has published several articles in international journals, books and research papers which provide evidence-based insights into microfinance provision, entrepreneurship, business development and the growth of enterprises. His main challenge is to demonstrate the knowledge and competencies he has acquired over the years in his current business career.
Of the many things that EFL has helped to grow my company from its infancy stage, I can only say but a few. They have always provided us with quick loans at the lowest interests. EFL stands out because they do care about the customer – this is really unparalleled. Thanks, EFL!
